Having a website is the ticket to doing business in a digital world. As much as 88% of consumers now go online to search for information that can help them make a better purchase decision. This buying behavior underscores the importance of building a website for your business.
One of the first decisions you need to make when developing a website is whether to use a premade template or choose custom website development. Should you simply download a generic theme and fill it with your information, or should you hire a company that offers web design in Adelaide to create something that is unique and tailored to your requirements? If you look at what successful companies do, you’ll find that most of them choose custom website development—and it’s easy to see why.
- Sets you apart from the competition
Unlike a premade template that is sold to multiple users, a custom website is made from scratch according to your brand identity. You never have to worry about looking like a copycat because it is 100% unique. You also never have to worry that customers might confuse you for another company that uses the same template. Investing in custom web design in Adelaide certainly goes a long way in building and reinforcing your distinctive brand.
- Built to your specifications
Premade templates will force you to work within their limitations; you have to adapt to the layout and features instead of making them adapt to your requirements. This often means making compromises that can hurt your brand over the long term. Avoid this problem by choosing custom website development so you can apply the best practices for your business sector or industry, include features that are important for your market segment, and ensure top-quality coding.
- Can grow as you grow
A custom website supports your business goals. If your focus is increasing visitors, for example, it can be integrated with design elements and features that encourage more traffic, inspire a loyal following, or build an email list. More importantly, a custom website is built for scale—it can expand with your business. You don’t have to do a complete redesign in the midst of a growth spurt because the system can accommodate high traffic.
- Built for search engine optimization (SEO)
The problem with most generic website templates is that they weren’t built with SEO in mind. If you are serious about dominating the search results pages, it’s a good idea to invest in a custom website that is built using the best SEO practices—one that will help you get better rankings while providing a high-quality user experience.
A premade template might seem like a cost-effective choice because it’s cheap and easy to download, but it’s a short-term solution. You will probably need to switch to a custom template in the future as your requirements grow. It’s cheaper and more practical to start with a custom site, to begin with. Talk to Pulse Tech Solutions today to explore your options.