Did you know that there are now more than 2 BILLION websites online? But shockingly, only 1 in 10 of those sites are active. This means that 9 out of 10 sites are not consistently updated, receive very little traffic, and don’t do anything to convert visitors into customers. Make sure your site doesn’t end up in that 90% by investing in good web design. It’s also important to understand the principles of designing a website so that you can avoid mistakes that can hurt your business.
Principle #1: Keep it simple.
Don’t overload your pages with complex design elements, animation, and other ‘effects’ that do nothing for your visitors. A clean and uncluttered layout is often much better—it allows people to see your message right away.
Principle #2: Focus on user experience.
To provide exceptional user experience, your design should help visitors navigate your site and see what they need immediately—whether that’s the checkout button or your contact page/live chatbox. It should also be responsive, ensuring that all the elements load correctly on any screen size, from smartphones to desktops. Navigation should be intuitive and essential information has to be easily distinguishable.
Style-wise, good design makes use of colors that don’t hurt the eyes. White space is utilized smartly and only high-quality and relevant pictures are used. All these improve overall user experience and ultimately boost the conversion rate.
Principle #3: Make your site load faster.
Good design is coded to load quickly so that your visitors don’t have to wait too long to see your content. People these days have very short attention spans and will leave if they don’t get what they want. In fact, studies show that pages that take 5 seconds or more to load have 5 times the bounce rate of pages that only take 2 seconds to load. Just imagine all the traffic and potential sales you are losing when your design elements are too heavy and take forever to show up!
As you can see, it certainly pays to be fast. This is why your above-the-fold content should load in less than 3 seconds on any browser—desktop or mobile. To achieve this, be sure to hire a company that doesn’t only provide web design but also web development in Adelaide. They will have the technical skills necessary to ensure that your site doesn’t only look good but also loads fast.
You can’t go wrong with our team here at Pulse Tech Solutions. For over 10 years, we have been delivering web design and web development services in Adelaide for businesses of all sizes. Contact us today so we can help you achieve your online goals for 2020.