Beacon technology has a powerful influence on purchases, app engagement and retention, customer experience, and helps to stay abreast of the demands of today’s competitive business environment. For retailers, it can prove to be a cost-effective, easy to adopt an advertising tool that offers insightful data and boosts the power of personalization.
Here are the top reasons why retailers need to adopt beacon technology:
Provides insightful data
It is possible to set parameters for understanding the buyer behavior and use the insights to offer better customer services for your patrons. For example, retailers can learn what time of the day or week, the shoppers are more likely to shop and send them the most relevant bargains in real-time. Retailers can send alerts on new products, the quantity of stock left and price during the sales period, such as Christmas holidays to make the buying process quicker for customers.
Increases app engagement and retention
Beacon lets you bridge the gap between your brick and mortar store and online stores. Since, Beacon technology work via mobile apps, it offers an excellent opportunity for retailers to increase their user engagement and retention rates.
Acquire more customers
Beacon technology lets you offer targeted offers, discounts, and information about new products related to their buying preference – at the right time. Also, Beacon marketing channel can broadcast location targeted promotions and deals to customers without the need of an app. Thus, it lets you personalize advertisements and promotions for driving your sales.
Drive in-store engagement
Retails know that well-informed customers are happy customers, and Beacon lets you proactively inform customers about the size, brand, and availability of displayed items. The technology helps you to boost your in-store engagement strategy by helping you to offer information near mannequins, trails rooms, or royalty discount for return customers.
Retailers can use markdown cards to do a host of exciting things to interact and engage with customers. Easy and flexible – you can use markdown cards to drag and drop images, add a link, write compelling copy, modify styling to suit your brand, change fonts, colors and more.
- Give them a welcoming message
- Help them navigate through your store – showing them the places they love
- Direct them to your social media pages or ask them to give reviews
- Increase conversion by embedding engaging GIFs and videos
Serve customers better
Beacon technology helps you evaluate your customer’s experience by asking them quick and simple questions without requiring to write code for writing forms. All the information is gathered in one, convenient place, for retailers to understand the data and offer better customer service.